Networking and trust building
These days 75% of the Swiss live in cities and suburbs. The gap between urban and rural areas is widening. The various services provided by Swiss farmers for the benefit of our society and economy are quite often overlooked and underestimated. That is why famous city dwellers who speak out for our farmers are so important. Owing to those celebrities the newly launched campaign has got such a lot of media attention. In a later stage, posters will also show farmers, who have already been actively involved in supporting the campaign by placing billboards on their premises, along pathways or have taken part in some fo our sub-projects.
This campaign is aiming at improving the relationship between the urban and rural population, at reinforcing trust in domestic agricultural activities and at promoting agricultural product sales.
Consumers must be made aware as to the origin of groceries and the efforts needed to provide top-quality products. "Swiss Farmers Welcome You" intends to highlight those extra efforts of the farmers and underline the importance of agriculture for the community and society of this country.